Reckitt appoints Ayushmann Khurrana as brand ambassador for Finish

"Finish, Reckitt"s auto-dishwashing# detergent brand worldwide, has announced Bollywood star Ayushmann Khurrana as its brand ambassador, launching a new campaign built around the idea of “The Right Way to Dishwash”.

Through its new campaign, Finish showcases the cleaning performance of Finish Ultimate Plus tablets with Bosch dishwashers on tough cooking stains, while addressing misconceptions among dormant dishwasher users and uninitiated audiences sitting on the fence due to existing certain pre-dispositions around the effectiveness of dishwashers.

Finish"s new campaign featuring Ayushmann brings relatability to the category in an entertaining way, while highlighting the powerful combination of Finish Ultimate Plus dishwasher tablets and Bosch dishwashers that can tackle tough cooking stains without the need for pre-rinsing.

In the film, Ayushmann Khurrana accepts a challenge – if Finish tablets and a Bosch dishwasher can clean tough cooking stains, he will become Finish"s brand ambassador and promote the product; if they don"t, he gets a big fat cheque for doing nothing.

When the powerful combination successfully cleans the toughest stains, Ayushmann loses the challenge and sets out to residential societies to demonstrate how the Finish and Bosch combination can tackle even the most stubborn cooking stains.

Speaking about the campaign, Ayushmann Khurrana said, “I only recently discovered that there"s no need to pre-rinse dishes before putting them in the dishwasher. Do you wash your clothes before sending them for dry cleaning? No, right?

That analogy just blew my mind. I wasn"t aware of the effectiveness of the Finish + Bosch combination until I experienced it during the making of this campaign.

It"s been great partnering with Finish to show how something as simple as the right dishwasher tablet can make everyday kitchen clean-up so much easier.